STELLA & DOT TRUNK SHOW 11/7/14
I have you in my system for Friday, November 7th, 2014 at 7:00 pm. Our trunk shows are meant to be very casual "open house" type events, meaning guests should feel free to stop by when they can within a two to three hour window. They can browse and order anytime between now and November 28th when your show closes using this exclusive shopping link: http://www.stelladot.com/ts/sxi26.
I'll get to your house about 30-45 minutes ahead of time to set up. Do you know your wi-fi password? If not, if you would find it out before I get there that would be great and save us some time! Also, I need a table to set all of the jewelry on. You should set up the drinks in the same room as the jewelry so people stay in the "jewelry" room. During the party, try to be as active as possible in encouraging guests to try on jewelry and stay around the table - the more you sell, the more rewards you'll gain!
HERE'S WHAT'S NEXT...
Your invitation is all set up and ready to go in our system, but it's a great idea to send a save-the-date message prior to your invitations going out. If you'd like to do this, just copy the below message into an email (feel free to edit if you'd like!) and please cc' me on it so that I have a list of all your guests' email addresses. I can then create and send all the invitations for you through our Stella & Dot online system.
SAVE THE DATE!
Melissa's 'Fall Into Style' Girls Night Out
featuring Stella & Dot jewelry, gifts & accessories
Friday, November 7th at 7:00 pm
~ Invitation to follow ~
(By October 24th)
If you'd prefer to go with invitations ONLY, just send me your email addresses in the body of a message to firstname.lastname@example.org by the above date. Or, feel free to go through your hostess account (via the confirmation email you received) and enter your guests personally if that works better for you. Be sure to cast a wide net and invite neighbors, friends, family and co-workers. Don't be afraid to mix social groups together and encourage everyone to bring a friend along! Think of anyone and everyone who might enjoy our collection and who may be looking for gifts to give! I recommend shooting for 40+ invitees, as it's typical for about 1/3 to 1/2 to attend.
Also, pass out the paper invites that you should have received in the mail! Give them to co-workers, parents at the bus stop, your hairdresser...anyone you run into before your show.
3) THE WEEK OF YOUR SHOW:
(November 4th) I always like to send an email out to the entire group that includes some info about myself and the trunk show, links to some best selling pieces, the online look book, an RSVP reminder, photos and incentives. Sort of a way for them to get to know me and get excited prior to the show!
(November 5-6th) A couple of days before, I encourage hostesses to reach out personally to those guests who they haven't heard from via email or text. I will create an image of your invitation, and you can simply text or email it to your guests. (See below) Just a quick note saying "Just checking in...I would love to see you at my jewelry trunk show this week…” It's so easy for people to reply!
(November 8th) The day following your show, I send one last email thanking guests for attending, and include a shopping link and the closing date of the show for anyone who was not able to be there. I will also send you a Hostess Rewards Summary detailing your sales and rewards.
4) FOOD, DRINK & WARDROBE:
WHAT CAN YOU EARN?
- Show with $300 - $499 retail = 15% in Style Rewards & (2) half-price discounts
- Show with $500 - $999 retail = 20% in Style Rewards & (3) half-price discounts
- Show with $1K+ retail = 25% in Style Rewards & (4) half-price discounts
*Your show is open for three weeks after the event date, so I'll be sure to leave extra look books in case you have any outside orders. I highly recommend passing these around to guests who are unable to attend, co-workers, neighbors, etc. It's a great way to share the style with everyone you know, and earn additional rewards! If you choose to place your Hostess Order prior to those three weeks, you can still earn rewards for any orders placed within that time. (In other words, placing your hostess order does not close your show.) Not to mention, you don't have to use all your rewards at once. You can save them for future purchases for up to six months!