Promotional activities- They sponsor various players, teams, events etc. They also host events to display and use there products to get recognition.
Similarities and Differences (Against Nike)
-Very world oriented
-Has players sponsored like Robben, Messi, and Thomas Muller
-Adapts to cultures with colors, designs, and website variations
-Nike is more well known/ bandwaggoned
-Has players like Ronaldo, Mario Gotze, and Klose
-Nike is less cultural and sticks to a single design and doesn't vary too much