FDA Advertising Regulations

by Mary Garvin

What Do The Ads Tell You?

Ads must tell you at least one approved use of the drug. They also have to tell you the generic name of the drug. Ads have to tell you the risks of using the drug, but under certain circumstances ads can give only the most important risks.

What Do The Ads Not Tell You?

Ads are not required to provide the cost, or if there are any generic, or cheaper, version of the drug. They do not have to tell you how many people have the condition that the drug treats. They also don't have to tell you how the drug works or how quickly the drug works.

Prescription Drug Promotion Warning Letters

Warning letters are sent out about once a month or whenever they need to be. They tell about the rules of advertising a drug. If the advertisements don't meet the requirements then the pharmaceutical companies can be in major trouble. Also, it can be life threatening to the buyers because they might not be told information about the drug that can harm them in some way.

What Does The FDA Do About Ads

The FDA does not control the advertising of over-the-counter drugs. They also don't get to see the ads of drugs before they are put out for the public to see. If they see an ad that violates the rules they will send a letter to the company telling them to stop immediately. The FDA does not control the amount of money spent on advertising or what goes into the advertising.
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