Mythology and Modern Connections

The meaning behind Starbucks

The myth

The creature in the Starbucks logo is actually a siren and it is believed that “the irresistible smell of coffee aroma lures customers to Starbucks doors.” since Sirens used to sing to the men sailing by and the men would be lured in.

Modern usuage

Today Starbucks is best known for their coffee but they have other options from teas to desserts.

Starbucks mission statement

"To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time."