Hoverboards

Transportation of the future? Or dangerous fad?

The Product

If you are the parent of a teenager or pre-teen, chances are you've heard them mention a "hoverboard". At Hovershop.com, anyone with $500 laying around can get their hands on a hoverboard, a two-wheeled, self-stabilizing form of transportation that is taking the world by storm. The demand for this product is high all around the world. But is it a small idea of what the future holds for vehicles and transportation? Or a dangerous prototype?

Income

Consumers who lose their jobs are much less likely to purchase a hoverboard because they're much more expensive than other modes of transportation like bikes and skateboards.

Expectation

Consumers who purchase hoverboards expect the prices to rise in the future as the demand rises, so they want to purchase them now.