Mascara Tips and Tricks

your mascara is coming, so let's talk about it...

Beautycounter 100 Lashes

Why is our mascara different?

Other cosmetic brands commonly use ingredients in their mascara formulation that have been linked to adverse health effects. For example, propylparaben, butylparaben, and butylated hydroxyanisole (BHA) are preservatives commonly used in mascaras which can disrupt hormones. All of these ingredients are on our Never List.

By choosing these safer ingredients, application may be a tad different for some people. More info about that below.

Some details about application and wear

You will have your mascara soon...woohoo! Let's have a chat about how to get the best wear out of it.


1) Everyone has different eyes. Not to mention, different lengths of eyelashes. Where one person might get smudging because their lashes touch their upper or lower lid, someone else may not have that issue at all. What plays into that will also be what products they put on their face before mascara application.


2) If you apply a concealer, tint skin, or dew skin to your eye area before mascara, you now have a topical emollient product around your lashes. That consistency will pull the mascara off the lash and cause it to give you that "smudged" look. Note some people may not have this issue. FIX: with your eyeshadow brush, apply some of our mattify powder around your eye area, above and below, and then apply your mascara. It doesn't change the look of your colors around the eye since it's translucent.


3) This is a long lasting mascara so it does take a little more work to remove. We will be coming out with a makeup remover soon, but anyone can get a little coconut oil, rub it around their eyes to remove the mascara. It's as if it's a waterproof version which always takes a little more work.

One Last Thing...

There's an awesome promotion going on right now until May 19, 2016.

When you purchase $150 in product, you will receive a Lustro Face Oil #3 for free. Here's a bit more about the Lustro Face Oil #3:
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