Get Up and Move Campaign
Parker Rodman, Jacob Herring, Henry Noel
Campaign Proposal
Speaker
High School Students who are concerned about the health and future of the United States and who want others to take care of their bodies to help better the overall health and confidence in the United States. We believe that living an active lifestyle will improve the well-being and overall attitude of each and every citizen in the United States.
Audience
Members of the Coppell Community who do not participate in physical activities.
High School Teachers who sit in their chairs all day.
Parents who are stuck in their cubicles.Purpose
Advertisement 1: Radio Commercial by Jacob
Target Audience: High School Parents
Advertisement Placement and Reasoning
The radio commercial will be aired on AM 1310 and FM 102.9 on week afternoons during the hours of 4:30 PM-6:30 PM. Approximately 30% of dads listen to AM 1310 on their way home from work on week afternoons and approximately 45% of females listen to FM 102.9 on weeknights on their way back from work.
Propaganda Techniques
Advertisement 2: Radio Commercial by Parker
Target Audience: Coppell Community
Advertisement Placement and Reasoning
Propaganda Techniques
Advertisement 3: Poster/Photoshop by Henry
Target Audience: Teachers of All Grade Levels
Advertisement Placement and Reasoning
Propaganda Techniques
In the poster, the Slogan "Show Others the Path" will be placed to encourage teachers of all grade levels to become fitness leaders for their students. The incorporation of Plain Folk is used when regular, everyday people are placed on the ad to show that you don't have to be a special shape or look to become more fit and live an active lifestyle. Finally Bandwagon is shown in the text, "Everyone is doing it, and you should to", which persuades the teachers that they are missing out on the new, active lifestyle.