Achieving Your Business Goals

Business goals help guide you to success and make impacts that benefit you and your business. As American entrepreneur, Walt Disney once said, “The way to get started is to quit talking and begin doing”. It’s time to start the venture you’ve always dreamed of. Why start tomorrow, or next week, when you can start now. Whether you’re thinking of starting your own business, or already have a business that you are looking to improve, it’s important to have a plan and set goals.


You might want to begin this venture with a business plan. A business plan is a written description of your business’s future, a document that tells what you plan to do and how you plan to do it. A business plan increases the chances of your business venture succeeding. Thinking about these decisions ahead of time is an important way to minimize the time you spend planning your business and maximize the time you spend generating income. You might also want to consult with a professional, such as a strategic consultant. A strategic consultant coaches entrepreneurs to help navigate the roadblocks impeding their growth. Below I will be discussing a few steps to get you on the right track to entrepreneurial success.

business goals and planning

Goals for Business

First and foremost, you want to start off by writing down your goals. A goal is a broad primary outcome. Write down your goals and set a date for when you would like to achieve them. Set your goals with short-term plans that take steps towards the larger things you want to complete. Most people fail in achieving their goals because of their flawed process, or because they set goals that don’t inspire them. It’s important to keep in mind that not all of your goals have to be business related, personal goals matter too.

Objectives for Business

The next step will be to determine your objectives. An objective is a measurable step you take to achieve a strategy. It’s important to know where you are heading so it’s possible to plan for your business. Explore every avenue that you would like your business to go down. You can ask yourself questions such as: If the business does succeed, how many employees will the company eventually have? Is it going to remain independent and privately owned?, or What will be its annual revenues in a year? Five years? Take steps to anticipate what your customers will need in the future. This can be done through customer feedback channels or focus groups.

Avoid Obstacles Ahead of Time

Prepare yourself and your business in case of inevitable changes, you can avoid problems by thinking ahead. Think about what potential problems you might face in the years to come and how you can avoid them. Planning for extreme problems you may face in the future can prepare you, in the event that they do come to life.

Strategy and Tactics for Business

A strategy is the approach you take to achieve a goal. Part of planning your plan is planning what you’ll do with it. Do you plan on growing your business to raise money? If so, you will need to focus on the management, marketing and financial aspects of your business. You should also define the purpose of your business. By defining the purpose of your business, you set the standard for the direction you should be moving in. Set clear, measurable goals that align with your purpose.


Ultimately, what is your tactic? A tactic is the tool you use in pursuing an objective aligned with your strategy. You need to put thought into what concrete action needs to be taken now, to reach your objective later on.

Exploring Further…

Suppose, you are starting a pharmaceutical company, or you already have a pharmaceutical company that you are looking to improve. What would your goals and objectives be? Generating revenue is key to being a successful in the pharmaceutical business and could be one of their primary goals. The objective necessary for this goal is developing strong relationships with customers, and knowing the medications and conditions they treat. Focusing on these objectives will make your goals realistically attainable. Product knowledge is also a fundamental objective for pharmaceutical businesses, you should be able to acquire the depth of knowledge required to sell confidently to customers, and the ability to interact with health-care professionals. Pharmaceutical companies not only seek to offer various medical services, but also to contribute to addressing the world’s medical issues. Below are a few more examples of goals and objectives a pharmaceutical business could have:


  • Promoting the manufacture of high quality finished pharmaceutical products and raw material in accordance with Good Manufacturing Product.
  • Promoting pharmaceutical education by interacting with universities, research institutes and other institution of higher learning.
  • To encourage a high standard of quality of all products manufactured by members through collection and circulation of useful information.