2.09 Steps of the Selling Process

Quick and easy steps of the selling process

Approach the Customer

The first encounter with a potential customer. Be upbeat and friendly when welcoming them to a store.


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Determine Needs

Find a customer's reasons for buying product by observing, listening, questioning, and engaging.


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Present the Product

Demonstrate the products to the customer. Shew them no more than three products at a time and start with a medium-priced product first.



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Overcome objections

Make sure the reason for not buying the product is valid. The seller could identify products that meet the customers needs, toss the objection back as a selling point, or learn more about the objection.

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Close the Sale

Gain an agreement to buy. Look for buying signals and be ready to close at all times. help customers make decisions and create ownership mentality.


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Suggestion Selling

Selling additional goods to enhance the original purchase of the initial sale. Example would be selling a phone case to go on the phone.

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Build Relationships

Follow up to ensure satisfaction, handle inquires and complaints to keep customer satisfied, keep a client file that contains useful information, and evaluate to see what could be improved.

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