TFLC Secures Contract with Pinnacle Bank Arena!
In December 2021, TFLC worked with Lee Enterprises to gather psychographic data to inform our vaping cessation and education message for people who vape or visit retail tobacco locations. We received a very informative report that included the chart to the right. TFLC has since used this information to plan other opportunities in advertising, education, and providing cessation resources to our target audience, including some of the current mirror cling designs.
As you can see from the image on the right, activities like WWE, Pro Boxing, Monster Jam, and Basketball are well attended and enjoyed by this audience. So, when Pinnacle Bank Arena announced that they would be hosting a WWE event on June 20th, 2022, TFLC staff jumped at the chance to develop a new partnership. Thanks to Aaron Babcock and Brett Witty with Learfield Communications, TFLC secured a contract to put mirror clings up in ALL the bathrooms at Pinnacle Bank Arena. And place a 30-second ad on their 200+ television screens from June through August! Not only will these resources be up for the WWE event, but they will also be up for the Remlinger Collector Car Auctions, as well as for concerts like New Kids on the Block, Suicideboys, Maroon 5, and Alan Jackson!
This opportunity may allow TFLC to partner on a long-term basis, in various capacities, to continue reaching our target audience at the 100+ events held at Pinnacle Bank and in the Haymarket area every year.
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Lincoln City Pools Use TFLC Vaping Prevention and Cessation Mirror Clings
Did you know?
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Tobacco-Free Health Care Campus Update
During the past few months TFLC staff have identified nine additional tobacco-free healthcare campuses bringing the total up to 32 locations throughout Lincoln and Lancaster County. We continue to gather more information regarding specifics of the policy including the number of persons affected - look for those updates as we continue working on this initiative.
There are many more to identify and we will be working to find these organizations and support and expand their policies to the ultimate, best-practice goal of tobacco-free campuses while also collecting data regarding tobacco cessation counseling and nicotine replacement therapy or prescription medication options.
As we continue to identify and recruit additional health care organizations, please contact Sophia Yelkin if you or a colleague represent a health care facility to ensure your organization's information is represented and you're on our email list for future resources.
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Asian Community & Cultural Center 30th Anniversary TFLC joined other community organizations celebrating the many cultures of individuals that are touched by the Asian Community & Cultural Center during the 30th Anniversary & Asian American and American Pacific Islander Heritage Month Celebration. | Hop, SCIP, Jump and Run TFLC staff enjoying time reaching over 200 registered participants, their families, and others that attended the Hop, SCIP, Jump, and Run event. | Youth PRIDE Kickoff at The Bay LGBTQ+ youth and allies kicked off PRIDE month with an evening of silent disco, karaoke, and fun. TFLC staff offered a button making station and shared information about vaping cessation and the tobacco industry tricks. |
Asian Community & Cultural Center 30th Anniversary
Hop, SCIP, Jump and Run
Youth PRIDE Kickoff at The Bay
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City/County Employee Wellness Fair TFLC staff offered encouragement and resources to help City of Lincoln and Lancaster County employees quit tobacco and support others that may want to quit in their attempt. | Juneteenth TFLC staff joined many other community organizations celebrating Juneteenth at the Malone Center celebration. Staff shared our new 'flavor sticker cards' with children while talking to parents, youth, and adults about tobacco use, prevention, and cessation. | Star City Pride TFLC staff offered cessation resources and education to hundreds of attendees at Star City Pride. TFLC has also partnered with the Star City Pride event staff to include a question on the post-event survey about for a future tobacco-free event! |
City/County Employee Wellness Fair
Juneteenth
Star City Pride
Upcoming Events Calendar
Please let us know if you have interest in assisting with any of these great community events.
July
Party in the Park - July 30th
August
Mental Health and Tobacco Cessation Webinar - August 3rd
Asian Center Lunar Festival - September 10th
El Centro de las Americas Latino Festival - September 17th
Streets Alive - September 25th
