Bartercard

Does Bartercard Work? YES and It Boosts Business

Does Bartercard Work

Lower Hutt and Auckland businesses are the star big-city performers in New Zealand’s cash-free economy, while Selwyn is the top rural region.

Bartercard members in those three areas enjoyed the largest increases in sales in the year to June 2014, with some achieving growth of close to 25%.

Lower Hutt in particular has seen a surge in the volume of bartering businesses with growth that outstripped the Auckland region by over two percentage points.

Data analysed by Dr Paul Bracewell from Wellington-based Dot Loves Data shows the country’s non-cash economy is thriving, with more than $200 million worth of goods and services ‘bought’, ‘sold’ and swapped each year through the Bartercard network.

More than 7,000 businesses belong to Bartercard in New Zealand, with some of them having been in the scheme since it began 23 years ago. Memberships ranges from start-up companies to long-established family businesses and charities, some of which use Bartercard ‘dollars’ to pay for advertising as well as to ‘buy’, ‘sell’ or swap good and services.

Bartercard NZ CEO John Scott says the top five sectors active in Bartercard are professional services, hospitality, automotive, construction and building, and food and drink.

“Meanwhile, provincial areas experienced the greatest improvement in operating cash flow, particularly Bartercard members in Horowhenua, Manawatu, Mid-Canterbury, Southland and North Otago.”

Does Bartercard Work? YES and It Boosts Business

Bartercard New Zealand

Bartercard works with business owners throughout New Zealand to find new opportunities outside of their normal customer network. The Bartercard members want to deal with businesses within the network giving you an edge over your competitors. This very simply prevents the need to discount, therefore protecting your businesses value.