Marketing and PR (Press relations)
By Isaac Perry
Job role of a marketer
Responsibilities
- Finding advertising opportunities
- Leasing with designers and printers
- Organising photo shoots
- Public research
- Liasing with printers/designers
- Creating new market schemes
- Managing budgets
- Looking for improvements on previous marketing schemes
- Monitoring competitors
- Meeting campaign deadlines
With all of these factors combined a strong marketing scheme in which will bring up sales should work and if not the scheme should be re-evaluated and looking for improvements in which can be done next time, within this job communication skills are key with conference skills and meetings are a frequent occurrence, so organisation skills to organise are keys as well.
Skills needed
- Strong communication skills
- Creativity
- Flexibility
- Team work
- IT knowledge
These skills will allow you to grow higher up the marketing spectrum and work with different brand in order to gain more experience. As well as the skills already stated the person in question needs to have good interpersonal skills or if not needs to be able to adapt so that they come across as well as possible, interpersonal skills are more based around you built in characteristics rather than skills in which you learn, but these are gained through experience and knowledge.
Somebody without the skills stated will need to work on these if they want to go into marketing as these are what employers will be looking for within a person.
These skills can be gained via valuable work experience whether it be placements or shadowing, and this experience can be gained within most companies and this could also give a valuable lesson and allow you to break into the marketing industry.
Salary and working hours
when its comes to working hours many day are 9 till 5, however some evenings may be needed if events or big marketing schemes arise, although saying this paid overtime is rare within this industry, however with regards to working periods part time jobs are available as well as the potential of short term contracts being offered.
What should be expected within this industry
Social Media marketer
New methods in which are found through the internet are given back to the client so they can use these beneficially to promote the brand, with incoming research also comes creation in which means that the social media marketers must assist banners and web visual designing. A vital skill within this job is time keeping and this is down to certain posts needing to be upload at different points throughout time periods.
Press and public relations
Job Role
Responsibilities
- as already said planning PR strategies
- Engaging with people through social media
- Finding sponsorship opportunities
- Market research
- Answering question through email and telephones
- Creating press releases
- Creating information to be uploaded to webpage/s
These jobs above would be common within the job of a PR (Press and Public relations,) theres a potential that other people within the work place would carryout some responsibilities and would be watched over by a higher member of staff, most of these task would be carried out in house, and some will be found within consultancies.
Skills needed
- Having an ability to cope under pressure
- Being highly driven and flexible
- Creativity
- Good imagination
- Good team work
- Analytical skills
- Current affairs knowledge
All of these skills need to be added together in order for pr to work to it s full potential and with this skills the responsibilities will work better also, however is some of these skills the person is unable to carry out then they will need to learn and improve upon them whether feeling uncomfortable or not.
In house PR
Agency PR
Salary and working hours
Within this job work is normally 9-5 however some may have to be on call incase any PR crisis's take place at weekends so that they can be fixed a soon as possible, and unsocial hours being possible also, however along with this you can either work part time also.
What should be expected within this industry
Bibliography
Marketing
Information
https://targetjobs.co.uk/careers-advice/job-descriptions/276073-marketing-executive-job-description
https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/Pages/Marketingmanager.aspx
https://www.prospects.ac.uk/job-profiles/marketing-executive
Images
http://www.referenceforbusiness.com/encyclopedia/Pro-Res/Public-Relations.html
https://www.distilled.net/resources/the-five-levels-of-content-marketing-in-the-fashion-industry/
https://mailbakery.com/blog/25-wonderful-examples-of-animated-gifs-in-email-marketing-templates/
http://www.verticalresponse.com/blog/email-marketing-helps-your-business/
http://www.morallymarketed.com/case-studies/hm-conscious-collection-marketing-campaign/
Book/s
Second edition fashion marketing- By Tony Hines and Margret Bruce- pages 107 to 113.
Public relations
Images
http://www.fallstongroup.com/job-announcement-public-relations-account-executive/
Information
https://www.prospects.ac.uk/job-profiles/public-relations-officer
http://www.allaboutcareers.com/careers/job-profile/public-relations-officer