Cofflex

Zazz Lab

Background

In 1965 a coach from the University of Florida created Gatorade, a drink that would quickly re-hydrate his players. The sports drink industry has come a long way from just producing Gatorade for only the Florida Gators to evolving into a multi-billion dollar industry with hundreds of options. It is estimated that the NFL goes through 464,000 gallons of Gatorade per season. They advertise that it will 'quench your thirst' and provide you with electrolytes. You can purchase Gatorade at just about any store or sports game.



Analysis of Major Competitors


  • Gatorade
  • Sold at grocery stores, gas stations, sporting events
  • Endorsed by multiple athletes
  • At Wal-Mart you can buy an 8 pack of Gatorade for $4.98
  • Customer Analysis

    • Available to all age groups
    • Athletes
    • Sports fans
    • Gas stations, grocery stores, sport complexes

    Proposed Target Market

    Athletes and sports fans of all ages.

    Cofflex

    Cofflex is a healthy sports drink that is full of vitamins, minerals, and electrolytes to keep you energized.

    Marketing Mix Decisions

    • Cofflex- reclosable plastic bottle
    • Gas stations, grocery stores, sports stadiums
    • Buy one get one 1/2 off, posters, athlete endorsements, commercials
    • David Beckham will endorse our product
    • Slogan: Cofflex, it does exactly what it says!