Cofflex
Zazz Lab
Background
In 1965 a coach from the University of Florida created Gatorade, a drink that would quickly re-hydrate his players. The sports drink industry has come a long way from just producing Gatorade for only the Florida Gators to evolving into a multi-billion dollar industry with hundreds of options. It is estimated that the NFL goes through 464,000 gallons of Gatorade per season. They advertise that it will 'quench your thirst' and provide you with electrolytes. You can purchase Gatorade at just about any store or sports game.
Analysis of Major Competitors
Customer Analysis
- Available to all age groups
- Athletes
- Sports fans
- Gas stations, grocery stores, sport complexes
Cofflex
Cofflex is a healthy sports drink that is full of vitamins, minerals, and electrolytes to keep you energized.
Marketing Mix Decisions
- Cofflex- reclosable plastic bottle
- Gas stations, grocery stores, sports stadiums
- Buy one get one 1/2 off, posters, athlete endorsements, commercials
- David Beckham will endorse our product
- Slogan: Cofflex, it does exactly what it says!