4 P's of Marketing
Ariel Peralta 2nd Period
The 4 P's of Marketing are Product, Place, Price, and Promotion .
Product
Product is what you're selling. Its not just the item or service your selling, its the:
- different varieties,
- the qualities
- the designs
- packaging
- branding
Place
Place is how your customers find your product, the placement.
Place includes:
- distribution
- delivery
- retail locations
- download
- logistics
Price
Price is the amount you charge customers for your product or service. The price includes:
- retail
- discount
- bonuses
- payment plans
- credit terms
Promotion
Promotion is the who of what most people think of when they think of marketing. Promotion includes :
- advertising
- personal selling
- sales promotion
- public relations
- sponsorship
- sales calls
- brochures
- emails