At Long Lash!

Introducing Beautycounter Lengthening Mascara

After THREE years of development, Beautycounter launched mascara this week!!!

Since I started with Beautycounter , 1 1/2 years ago, I can't tell you how many people have asked if we have mascara. Probably everyone...probably you! The best part is, we were told it could never be done. It only took us 3 years to prove the industry wrong. From the length of time it took us to develop, you can imagine that this is a tough product to make when you choose to NOT use any ingredients that have been used in the past and have been linked to adverse side effects. And this is exactly what we did and we used 0 questionable ingredients! We have a custom designed brush that helps to lengthen and define your lashes, as well as a buildable formula that allows you to give a yourself either a natural or dramatic look, all from the same product.

What we have launched is a genuine breakthrough. It is the biggest thing we have ever done. No woman should ever be harmed by making her own choices, living her own life or showing her own beauty...nothing is impossible!

Beautycounter 100 Lashes
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NEW! Lengthening Mascara $29

Our breakthrough Beautycounter mascara delivers dramatic length and definition, plus the confidence of safer beauty provided by our unparalleled Ingredient Selection Process. Conditions lashes while you wear it, with organic oils and shea butter. The easy-control precision brush ensures clean application without smudging, clumping, or flaking.

Women aged 26-59 experienced the following:

  • 94% reported defined and lengthened lashes
  • 97% reported mascara was easily buildable
  • 94% reported mascara did not clump on lashes
  • 94% reported mascara gave lashes ultimate definition
  • 91% reported would refer mascara to a friend

*Results based on a self-assessment consumer perception study of 32 women, immediately after first application.
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Want one of our Breakthrough Mascaras for FREE later!? I mean, who wouldn't?

Easy! Grab your girlfriends, grab a bottle of wine, grab some of my time...and let's test out the mascara and other safe products!

I'LL GIFT YOU A FREE MASCARA and you'll earn other free and half priced items too! And, your friends leave knowing a little more than they did when they got there!

I'm currently filling my May and June Social calendar so grab an hour or so for some wine on the patio, and snag a FREE SAFE MASCARA!

Message me or reply to this email to schedule your date!

BAND OF BEAUTY Rewards + Free Shipping!

Placing an order today? Think about joining Band of Beauty , our empowered community of members that help us to disrupt the beauty industry.

Have you placed two or three orders with Beautycounter already? If so, becoming a member will provide you with savings AND rewards! I have several clients that love this program, it is the best deal when it comes to saving on your shipping costs with each reorder! Plus you earn $25 credits too! So what are the perks?

A $25 annual membership includes the following:

  • For every $300 you spend, you will receive $25 in Product Credit to use on your next purchase.
  • FREE SHIPPING on all orders over $100
  • Educational Opportunities from our Trusted Non-Profits
  • Offers exclusive to Band of Beauty Members
  • A chance to try our very best products at an $80 savings* (optional and not required for enrollment)

Click here to learn more and enroll!

*available during program enrollment only

Jennifer Bateman Grover


Beautycounter is a disruptive beauty brand dedicated to radical transparency. Our mission is to get safe products into the hands of everyone. I love my job!