Mayor Betterton's Weekly Update

July 8, 2021

Congratulations to the First Friday Committee and Florence Downtown Alliance on a Smashing Success!

210702 First Fridays TL
First Friday 2021 July
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Southeastern Extrusion & Tool, Inc Turns 50!

Mayor Betterton took great pride in commending Southeastern Extrusion & Tool, Inc on 50 years of success! They are the largest independently owned, and operated aluminum extrusion die manufacturer in North America. The City of Florence recognizes the many contributions of Southeastern Extrusion & Tool, Inc. in our community as a consistent job provider and generous supporter of local businesses. As an industry leader in high technology machining, SET has invested in the Shoals area and set the stage for global partnership.

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Florence Parks & Recreation is now accepting registrations for FALL SPORTS...

All Fall Sports including Soccer, Flag Football, Tackle Football, Cheerleading, and Golf League Anyone interested in coaching in the fall will need to register online as well.

Girls Flag Football for Fall 2021

Age divisions are 5 & 6 yr old, 7 & 8 yr old, 9 & 10 yr old and 11 & 12 yr old.

Registration is open now until August 26th.

Youth Cheerleading is still open for registration for girls ages 5-12 until July 9th. Uniform cost not included in the registration fee.

Adult Softball We offer the following leagues: Men's, Men's Church, Coed and Coed Church.

Register at or call the office at 256-760-6628

The Quad Cities Square Dance Club Starts a New Season!

The Quad Cities Square Dance Club will start a new season with an outstanding new caller, beginning Thursday, July 8th at the Royal Avenue Recreation Center, 7 to 9 pm, four Thursdays every month. For info, call 256-766-2104 and leave a message
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Popular from the early 1900's to the 1970's, a Tom Thumb wedding was a wedding pageant in which all of the major wedding roles were played by small children, usually under ten (10) years old. The bridegroom, bride, attendants, flower girls, ring bearer -- even the minister -- were little children formally dressed to play their parts. It was a sight to behold! A photograph of such a wedding was published in the Florence Times in 1906. It is probable that the show took place in the Florence Opera House that was located near the northeast corner of Tennessee and Seminary Streets in downtown Florence. Along with the photograph, all of the players, in full wedding attire, are identified by name. They represent some of the most prominent families in the City at the time: Ashcraft, DesPrez, Douglass, Gilbert, Russell, Walker and Young, among others. Parents of the day hoped to see their own children chosen for the various parts -- but especially for the roles of bride and groom.

Billy Warren, City Historian

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Sweetwater Bakery is under construction at 1410 Huntsville Road (former House of Vacuums location). The bakery is scheduled to open in Fall of 2021. Mrs. Laura Senecal is the owner. Stay tuned for more details!


Country Boys Lawn Care


Country Boys Lawn Care’s trained team will make your lawn look like the nicest house on the block. They provide lawn and grass cutting services, power washing, and yard clean-up. Also, they now have their license to provide tree services. Congratulations on your successful two years of providing lawn care and on your Shoals Chamber ribbon cutting. For more info...

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Check out the list of upcoming events...

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A little laugh...

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The Mayor and Council members will hold the next council meeting on

Tuesday, July 20, 2021

4:00 p.m. Work Session

5:00 p.m. Council Meeting

City Auditorium

103 South Pine Street

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How to Submit Your Event, News, or Announcement:

  • Public and community events or announcements can be submitted by attaching an email, Word document, PDF, or JPG file suitable for viewing on the web. Include graphics in JPG or PNG if possible.
  • Along with your information, include your name, phone number, event name, location, date and time, and a brief description.
  • IMPORTANT: Please submit your information no later than Tuesday of each week (preferably sooner). Submissions after the deadline will be added to the next week's publication. The newsletter is posted on Thursday afternoon.
  • Send your information to or call Rachel Koonce with questions at 256-760-6494.