Super Bowl Precis
Hyundai "First Date"
Hyundai in their 2016 Super Bowl commercial “First Date” aims to sell their car, the Hyundai Genesis, by depicting a father who allows his daughter’s first date to use his car and keeps tabs on them by showing up to multiple locations.The father is able to show up at every location using the GPS tracker that connects to a smart watch, which is one of Hyundai’s new features. Hyundai’s purpose is to persuade parents to buy their new Hyundai Genesis for their children and/themselves in order to have a peace of mind and to make sure their children are safe and honest. Hyundai uses Kevin Hart to portray a playful and amusing reenactment of how a father feels or acts on his daughter’s first date.