Howard's Hamburgers

Best in the World!

Don't believe us? Ask THE guy from The Food Network!!!

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You're Guaranteed to LOVE our burgers, if HE does!

(Ethos Example)

Why is this ethos?

  • use of a famous person as a credible source
  • THE Food Network guy would know what he was talking about
  • we can rely on him to know whether the food is good or not because he has a lot of experience with food