COLGATE DINNER ENTRES
Why it failed
It failed because when you think Colgate you think toothpaste, and to have a Colgate dinner entre, you think a toothpaste dinner.
This product is dinner in a box. It targets family's who don't have time to cook a full meal, single college students, and people who are just ready for a quick meal. It was introduced in 1982 and was off the market before it was even introduced.