Toothpaste Dinner


Why it failed

It failed because when you think Colgate you think toothpaste, and to have a Colgate dinner entre, you think a toothpaste dinner.
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The Product

This product is dinner in a box. It targets family's who don't have time to cook a full meal, single college students, and people who are just ready for a quick meal. It was introduced in 1982 and was off the market before it was even introduced.