Inbound Marketing Survey
The questions asked
1.) Do you think that online advertisemnet are effective?
2 ) Where are you more likely to see an advertisement?
3.) What website are you more likely to click on the ad?
4.) On a scale from 1-5 (1 being not likely at all and 5 being highly likely) Would you purchase a product because it was online rather than on a billboard?
5.) Do you like buying items online more than in the actual store?
6.) How often do you buy items online rather than in a store?
7.) Which marketing strategy works best for you?
8.) When house hunting, which would you rather do?
9.) Which of these influences you to buy something the most?
10.) Do you think advertisement actually motivate you to buy something?
In the first question, I decided to make it as blunt as possible. This question is what my whole survey was about to see online marketing was more effective than other types of marketing. I chose to do this in the very beginning ,so I could see if they changed their minds throughout the survey. Also, I wanted to witness the people's initial response. The results lean to the no side.
After asking if online marketing was effective or not, I went into the next question asking about where they see advertisements online. The reasoning behind this was to open the peoples minds and make them realize that they do see advertisements everywhere on social medias. The results are obvious that people are aware of Youtubes ads.
Question two opened there minds to online advertisements, now question three makes them think which social media actually gets them to move further to buying the product. The results show that Youtube may be getting viewers attention ,but Twitter is actually receiving more clicks.
After seeing the results to number three, I take it a little further to see whether online marketing works better than outside the web marketing such as billboards, flyers, magazines, etc. The results say people are more likely to buy online , however we do have a few people considering both online and not online marketing.
This question jumps out of the marketing a little to see if the actual purchasing of the product makes a differences. The results are very eye-opening, everyone that took the survey rather buy an item in the store than online. The reason could be because of shipping and having to wait for the product to arrive when you could go to a store and have the product already with you when purchasing.
After seeing which one they like more online or store, I tested to see even if they liked to shop at a store more do they actually do that. The results were very fifty fifty, People buy online and buy in person it just depends on the product and the type of person,
This question is also blunt because after going through some of survey questions people changed they're minds with 85% of people saying that social media is the best marketing strategy for them. When earlier most people said that online marketing was't effective.
This question was just something I was curious about, since my senior project is hosting an open house and ultimately getting a condo leased I wanted know which marketing strategy for house hunting works for people. People rather drive through neighborhoods ,but if i re-worded the question to when house hunting, which are you more likely to do first. The results would be a majority saying online research.
Question nine, lets me know how people are influenced by others or outside advertisements. The results were exactly what I was expecting, because I know there isn't any advertisement that can out rule your friends or peers opinions. Everyone cares what other people think of something.
The last question wraps up the whole survey, but re-wording the first question to see if the result changed from the beginning to the end. They result actually did switch some people's mind set from no to most of the time and even a good amount of people said yes that advertisements motivate them to buy something. However there still was a strong 28% of people completely answering no.