Visual Merchanising

Physically showing the merchandise

Display vs. Visual Merchandise

People when tend to get display and visual merchandising mixed up. When you think about it display is only the visual aspect of the product. Visual merchandising is making people wanting to go back to that original store.

Visual merchandise

These are positive components when visually looking at the merchanise

Stores may consider four key elements to achieve this: storefront, store layout, store interior, and interior displays. For more in depth information you can look on iTunes U and read all about it