Commercial

Commercial

In Coca Cola commercial "Going all the way"(2014), they asserts that do not give up and go all the way. They developed their idea by Adrian, who is small high school football player and he was pulled off the bench and scored a touchdown but he keeps running past the endzone, all the way to his dream field. Their purpose is to make people to do not give up and go all the way in order to encourage people. Their audience is teenager because they used to express idea by young football player with passionate tone.