Digital Citizenship

Sparkman Middle School

Informational Videos

PSA Group Project


A PSA is designed to reach a specific group with a message that will change the group's behavior.


Your group will create a Public Service Announcement video on one of the following digital citizenship topics:

  • Trillion Dollar Footprint
  • Identifying High Quality Sites
  • The Reality of Digital Drama
  • Cyberbullying: Crossing the Line
  • Rework, Reuse, Remix
Sample PSA
Drama- Don't Get Sucked Into It


  1. Choose a topic.
  2. Answer the following questions about your topic (use the Notes app on the iPad to record your answers) : a. Target Audience: Who do I want to reach with my message? b. Message: What is my message? What do I want the viewer to understand? c. Action Step: What is the call to action? What do I want the viewer to do? How can the viewer help solve the problem? d. Significance of Issue to the Public: Why is this issue important to the public?
  3. Create a storyboard.
  4. Use an iPad to film your PSA.
  5. Use iMovie to edit your movie.
  6. Present your movie to the class.

Directions for the PSA Storyboard

A storyboard is a visual way to plot out a TV script and story. Movie directors and animators use storyboards to plot out their thinking and ideas. You will be creating a storyboard for a PSA to help prevent distracted walking.

In the blank boxes, draw images of what you want to show on the screen. On the lines underneath, write the audio portion. In the "audio" lines, write music, sound effects, and dialogue. In the Special Effects (SFX) line, write any effects, such as distortion, blur, and color alteration. Finally, in the "Superscript" line, write any text, such as titles or credits, that you want to add to the screen. As you work, use the assignment rubric to guide your PSA.



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Mrs. Jennifer H. Whitt

Job Title
  • 8th Grade Technology Education Teacher
  • CNN Sponsor
  • Social Media/ Website Manager

Educational Background
  • Sparkman High School Class of 1993
  • Athens State University, B. S. Physical Education
  • Jacksonville State University, M. A. Supervision & Administration
  • University of West Alabama, Ed. S. Instructional Leadership