Drug Advertisments

advertisements for prescription drug products

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FDA approved drug advertising

key component whithin the main part of ad

  • the name of the drug
  • at least one FDA- approved use of the drug
  • list significant risks of the drug

What are ads not required to tell you?

  • Cost
  • If there is a generic version of the drug (a drug with the same active ingredient that might be cheaper)
  • If there is a similar drug with fewer or different risks that can treat the condition
  • If changes in your behavior could help your condition (such as diet and exercise)

how effective these rules are?

  • Consumers are informed by what they see online and on television from content andadvertising.
  • Consumers are actively bringing physicians information, asking about treatment options and even challenging decisions in an effort to manage their own health