Adwords, Marketing & E-commerce

Adwords

Businesses can create an ad for their product or business and add keywords to it. When you search for something e.g. flowers and the business put as one of their keywords the word flower it will display their ad next to your search results. The ad shows up because they know you are interested in flowers and their ad only displays to the audience that is interested. Then you can click on the ad and make a purchase. You only get charged when someone clicks on an ad not if they see it.

Analytics

Analytics is a product made by Google where businesses and website owners can see reports and graphs about the traffic to their website. You can see how many visits are new visitors and how many people are returning vistors. There is also real-time reporting where you can see how many people are on your site right now, where they came from, what they are viewing so you can see which pages are popular and if your new blog post is popular. There is also a way to see which path your vistors take to go around your website to see if your navigation and links are working. You can also see how long it takes to load a page on your website and how long a vistor stays on that page. You can also see if a vistor shares something like send a post to Facebook or tweet something to Twitter.

Viral Marketing

Viral marketing is where businesses use different ways to increase brand awareness so more people know their brand and what their business is about and what products they sell.

There are different ways to increase brand awareness -

- Customer participation and polling services

- Internet search engines and blogs

- Mobile smartphone intergration

- Multiple forms of print and direct marketing

- Target marketing web services

- Search engine optimization

- Social media optimization

- Television and radio


Social networks is a popular way of viral marketing. There are millions of people using social networking sites like Facebook and Twitter. It is popular because businesses can send out a tweet for a product and people retweet that and retweeted by their followers etc. Social networks is the best way for businesses to get their brand to be known by the public.

E-commerce

E-commerce is where you can buy and sell products over electronic systems such as the internet and other computer systems. The transaction can take place through shopping websites, email, mobile devices, social media and the phone. E-commerce is becoming very popular and in 2011 32 million people in the UK (66% of all adults) purchased goods or services over the internet. This was an increase of 62% from 2010. The most popular goods purchased over the internet are Clothes/Sporting. You can also buy products through bidding websites such as ebay.