Illusionism for Strategy and Sales

Feb 10th, 5pm-6:30pm, Area 31

You can WRITE the customer´s mind

Jose María de la Torre defines himself as an Illusionist Engineer. ICAI Engineer in Electronics, he decided to model the way magicians design strategies for achieving goals that are by definition impossible and create ideas in their spectators' minds. Author of the book "Magia para Vender: Cómo generar ideas en la mente del público" (Empresa Activa, 2014). This workshop will focus on two basic ideas:


  1. Illusionist Strategy: a magic trick consists in achieving an impossible goal. You too can achieve goals that experts in your market would believe are impossible.
  2. Illusionist sales: writing customer´s mind: When a magician desires an spectator to choose the 2 of diamonds, the spectator chooses the 2 of diamonds. Always. How? By making the idea be born in the spectator´s mind. You too can learn how to systematically generate the idea of buying your product in the mind of your customers.

Wednesday, Feb. 10th, 5-6:30pm

31 Calle de María de Molina

Madrid, Comunidad de Madrid