The Power and the Danger of Bringing Data to the Masses

Information graphics... Infographics... Data visualization... Information design...

What's in a name?

Data visualization - a general term for a graphic or visual that presents either data or words.

According to, infographics are different in that they "have a flow to them. They're data visualizations that present complex information quickly and clearly.... Wherever you have deep data presented in visual shorthand, you have an infographic."

What Infographics Need...

  • visualizations that present complex information quickly and clearly
  • visualizations that integrate words and graphics to reveal information, patterns or trends
  • visualizations that are easier to understand than words alone
  • visualizations that are beautiful and engaging

Players in Infographic History

Where Are We Now?

Google Trending: Interest in Infographics on the Rise

The Good...

  • Original data from direct research
  • Data from reliable sources and studies
  • Data that withstands evaluation


The Bad...

  • Flimsy research
  • Erroneous statements
  • Miscalculation of data
  • Exaggerating to make a point

And the Ugly...

Any or all of the above, PLUS...

  • Misrepresenting data on purpose to manipulate audience
  • Ulterior motive of creator
  • Cherry-picking data to sway an audience

Types of Infographics

Infographic of Infographics

Kathy Schrock's "Steps to Create Your Infographic"

Tools to Create Your Own Infographics

Works Cited

Gunelius, Susan. "The Truth About Infographics." AYTM: Ask Your Target Market. N.p., n.d. Web. 19 Dec. 2012.

Ha, Anthony. "Infographic Overload?: Viewed by Some as the Scourge of the Web, a Well-Executed Infographic can Effectively Tell a Marketer's Story." AdWeek 11 Jan. 2012: n. pag. AdWeek. Web. 19 Dec. 2012.

"History of Infographics.", n.d. Web. 19 Dec. 2012.

Infographic of Infographics. Dir. Tom Wallis. Prod. Zabisco. YouTube. YouTube, 30 Sept. 2011. Web. 21 Feb. 2013.

McArdle, Megan. "Ending the Infographic Plague." The Atlantic 23 Dec. 2011: n. pag. The Atlantic. Web. 19 Dec. 2012.

"Post Grad Price Tag." Infographic. Course Hero. Course Hero, 8 Nov. 2012. Web. 15 Dec. 2012.

Rogers, Simon. "Florence Nightingale, Datajournalist: Information Has Always Been Beautiful." The Guardian [London] 13 Aug. 2010: n. pag. Web. 19 Dec. 2012.

Schrock, Kathy. "Infographics as a Creative Assessment." Kathy Schrock's Guide to Everything. N.p., 17 Dec. 2012. Web. 19 Dec. 2012.

- - -. "Steps to Create Your Infographic." Kathy Schrock's Guide to Everything: Infographics. N.p., 16 Feb. 2013. Web. 25 Feb. 2013.

"Sir William Petty." Fine Art. Encyclopædia Britannica Image Quest. Web. 15 Dec 2012.

Title Page Of Mortality Bill For London For 1664/5, Covering Part Of The Period Of The Great Plague. John Graunt (1620-1674) Based His Statistical Analysis On These Weekly And Yearly Tables..Photography. Encyclopædia Britannica Image Quest. Web. 15 Dec 2012.