By: Nike, Michael Jordan
Characteristics of Michael Jordan:
Determination: He did not make his freshman basketball team and bounced back and made varsity as a sophmore. When the bulls lost to their sworn enemies ( bad boys) in the conference finals two years in a row, Michael trained the hardest after that. In the buisness world jordan brand never had any serious competitiors but if they came close he would definiteley fire back.
Role Model: Jordan was a role model because of the person he was naturally, if it was signing autographs to every fan outside the stadium and court or his countless charities.
Successful: Successful is putting it light Michael Jordan has been involved in enterprises, movies, tv shows and cereal boxes. Also earlier this year he was named a billionare.
Leader: Michael Jordan has been a leader since the start if it was leading the chicago bullls to 6 championships in two years, the dream team's olympic medal. Also he believed in jordan brand from the start and once it became popular it also helped nike beat out other brands which were dominating the market sales previously.