By Emily Freeman
The commercial's message is to stop with the excuses as to why you cannot donate blood, and give life by giving blood. In the beginning, you see people holding up signs with the excuses of why they can't or don't need to donate blood. However someone then holds up a sign saying "stop giving excuses, start giving life." Then, everyone else rips up their sign which symbolizes that there's been enough excuses. The persuasive technique is bandwagon because multiple people start giving blood, and it makes you want to do what their doing. The target audience is anyone who is eligible to donate blood. We know this because there are multiple people from different races and different occupations that join together and give blood. The intended effect of this commercial is to convince people to donate blood by making them feel left out if they don't donate. This ad is effective because it makes you feel like not as good of a person as the other people if you don't donate, so you should do what they're doing.
The message of this commercial is to convince you to buy Dove chocolate. It shows Audrey Hepburn eating Dove chocolate, and uses a soothing music. The technique is purr words. Although there are no speaking roles, at the very end there is a text that says "Why have cotton when you can have silk?" These are purr words. A target audience would probably be women, because many women enjoy chocolate and love the majestic ways of Audrey Hepburn. The intended effect is to leave the audience with good emotions and make their product seem appealing. Yes, this ad is effective. It does a good job making the product seem appealing.