Super Bowl Commercial
In this commercial, Heinz promotes there numerous condiments by portraying a family where in each member of the family is represented as a separate condiment. The condiment family is standing in a large field while a large number of dachsund dogs wearing hot dog costumes ran towards their beloved family. The Heinz company uses the advertising technique of emotional appeal in order to appeal to the masses and give the audience a pleasant, warm feeling while watching the dogs run along in the field. In a cheerful and endearing tone, the company is aiming to sell their condiment products to all people.