Adam Higdon Palatine

Adam Higdon Palatine - Professional Certificates

Adam Higdon Palatine - Psych Major

Adam Higdon of Palatine says that working at Adobe Systems, Inc is his dream job. He began working there in 2011, and says that professionally, digital media is his great passion. He is a graduate of North Park University and Theological Seminary in Chicago, where he majored in psychology and graduated Cum Laude. He was a member of the International Honor Society in Psychology at North Park. He is a military veteran who earned an Expert Infantryman’s Badge as a member of the elite 3/9th Infantry Battalion.

Adam Higdon Palatine - New Business Development


Adam Higdon of Palatine is a Director of Media Optimization at Adobe Systems, Inc, a major computer software company with headquarters in San Jose, California. He has been with the company since 2011, and says that in many ways it is his dream job.


“I am currently responsible for new business development,” says Adam Higdon of Palatine. “My territory consists of several Midwestern states.” Before coming to Adobe he worked at several other companies in sales positions. He was the Regional Sales Manager at Stericycle, a medical and biohazardous waste disposal company, where his responsibilities included signing existing transactional customers to sixty month contracts, as well as hiring and training a team of consultants.


Among his responsibilities at Adobe Systems, Adam Higdon of Palatine facilitates the optimization of digital media for clients by way of technology. “The technology employs predictive/prescriptive analytics and portfolio optimization to optimize ROI across paid search, display and social advertising,” he says. He carried a quota of $1.2 MM for 2013.


Adam Higdon of Palatine says that he has a strong desire to serve his employer. He has always committed himself to doing outstanding work, and as he looks ahead he says that will continue. “My personal goal for 2015,” he said as 2014 drew to a close, “is to make a profound impact with my employer, and to help grow their agency business in excess of expectations.”


Adam Higdon of Palatine is a graduate of North Park University and Theological Seminary, where he earned a Bachelor of Arts degree in Psychology and graduated Cum Laude in 1998.

Adam Higdon Palatine - Modeling Good Behavior

Adam Higdon of Palatine graduated from North Park University and Theological Seminary in 1998 with a degree in Psychology. In the years since, he has worked for Grainger as an Internet Sales Supervisor, managing the day-to-day sales and support of the company’s $100 Million website. He has also been a Manager of Sales Operations and Service at NEC Plasma and Projector. At present he is a Director of Media Optimization at Adobe Systems, Inc.


He is also a devoted family man, and the proud father of three children. “My goal is to be the best Christian, husband, father, and employee that I can, to model this behavior for my children,” he says. As a psychology major he knows that modeling ideal behavior is crucial because children learn by imitating adults.


Recent studies, Adam Higdon of Palatine would be interested to know, show that children not only copy the steps that lead to some desired result that adults show them, but also just about everything else, in what behavioral psychologists are calling over-imitation. The study that produced this insight was conducted by Australian researchers, and their subjects were both school children, and the children of Kalahari Bushmen. This leads them to believe that over-imitation is a universal activity, but limited to humans. Other primates such as chimpanzees, say the researchers, do not over-imitate in learning, instead going right to the behavior that makes something happen.


Since earning his degree in psychology, Adam Higdon of Palatine has continued his education by taking professional certificate and independent courses from the Higher School of Economics, Stanford, the University of Illinois at Chicago, and Cornell University.

Adam Higdon Palatine: Brains And Computers

Adam Higdon of Palatine is passionate about technology and psychology. He graduated Cum Laude with a degree in Psychology from the University of North Park and Theological Seminary, and in the years since has worked in several areas of Information Technology. He is passionate about digital media and is currently a Director of Media Optimization at Adobe Systems, Inc, which he says is his dream job.


Adam Higdon of Palatine is the author of a long article entitled “Neuroalgorithmicmedia: How Algorithmic Bidding In Paid Search Mirrors How The Human Brain Makes Decisions.” The article begins by making an analogy between computers and the brain: “The human brain is the most advanced super computer in the universe,” Adam Higdon of Palatine writes, “with over 100 billion neurons responsible for every conscious and subconscious decision/action we make. It is hypothesized by some neuroscientists that the decisions we make are nothing more than the rate in which neurons fire within specific parts of our brain.”


The metaphor likening the human brain to a computer, or the other way around, is nothing new. But as Adam Higdon of Palatine knows well, it is an imperfect metaphor, as there are also many differences between the two. Some are obvious, such as the human brain being analog while modern computers are digital. But there are plenty of differences. In a computer, information is transmitted with electricity, whereas the brain uses chemicals. The brain is changing and being modified all of the time. So are computers, and it could be argued that earning advanced degrees is not unlike getting a system upgrade. But the brain doesn’t have an “off” switch; even when its owner is asleep the brain is still active and at work. Computers can sleep, too – but they also have a very convenient power switch.

Adam Higdon Palatine - Digital Media Expert

Adam Higdon Palatine is a Director of Media Optimization at Adobe, and he has been with that company since October of 2011. Adam Higdon Palatine has worked hard to get to the position he is in today. Throughout his many years of experience, Adam Higdon Palatine has received a plethora of certificates and credentials in different aspects of his professional life. He attended North Park University and Theological Seminary and graduated cum laude in psychology.


Palatine then attended the University of Illinois, where he got the International E-Business E-Commerce Certificate. After the University of Illinois, he went to Cornell University and received a Graduate Certificate in Marketing Strategy for Business Leaders. Adam Higdon Palatine is passionate about learning and working hard for what you want.


Palatine worked as hard as he could to get to the job that he has, and he feels that he has finally landed his dream job. Technology, particularly digital media, is his passion, and he feels blessed to have that aspect as a big part of his life.


Adam Higdon Palatine has finally landed his dream job with Adobe, but only after years of self-driven hard work. He enlisted in the army, earned an Expert Infantryman’s Badge, went to school, graduated cum laude, attended different schools and received many recognitions for his hard work. While doing all of that, Adam Higdon Palatine also worked his way up the chain in sales to several sales management positions, and that is what got him to the position he is in now, and he feels blessed to be participating in his passion every day.

Adam Higdon Palatine - A Well-Rounded Individual

Adam Higdon Palatine is a Director of Media Optimization at Adobe, and he has been with that company since October of 2011. Palatine worked as hard as he could to get to the job that he has, and he feels that he has finally landed his dream job. Technology, particularly digital media, is his passion, and he feels blessed to have that aspect as a big part of his life.


Adam Higdon Palatine has worked hard to get to the position he is in today. Throughout his many years of experience, Adam Higdon Palatine has received a plethora of certificates and credentials in different aspects of his professional life. He attended North Park University and Theological Seminary and graduated cum laude in psychology. Palatine then attended the University of Illinois, where he got the International E-Business E-Commerce Certificate. After the University of Illinois, he went to Cornell University and received a Graduate Certificate in Marketing Strategy for Business Leaders. Adam Higdon Palatine is passionate about learning and working hard for what you want.


Adam Higdon Palatine works for his dream job at Adobe Systems, Inc., where he is the Director of Media Optimization, and he is loving every second of it. But, even though he is living the dream in his professional life, Palatine feels blessed to have his family next to him. Adam Higdon Palatine wants nothing more than to be an example for his children, and that’s why he works so hard. He wants to show them that you can be a good Christian, husband, father, and employee, and still be successful.

On Attending a Theological Seminary

Adam Higdon Palatine is a well-educated and well-rounded individual. He is presently the Director of Media Optimisation at Adobe Technology, however the path there, education wise, was not straightforward. Palatine has obtained a number of degrees and certifications in a variety of areas at many different universities. One of those institutions happened to be a theological seminary.


Adam Higdon Palatine attended North Park University and Theological Seminary where he received a Bachelor of Arts in Psychology and graduated Cum Laude. Palatine is a Christian, and his faith, as much as his desire to study Psychology at the university most likely played a great role. However, what stands out, is the fact that Palatine studied Psychology as a University and Theological Seminary, which effectively shows the world that a religious curriculum is no longer the only genre taught at a Theological Seminary.


One of the biggest misconceptions of pursuing an education at a seminary, is that an individual must be going there to answer some great biblical or theological questions. It is quite the opposite. In fact, as Palatine has shown, other courses are offered at seminary, courses which are not necessarily religious or ministry based.


What is true is that at times, you may find that students who attend seminary may not have even grown up in churches, read or even presently believe in the bible; but are somehow drawn there because of a spiritual yearning. This is not to say that they will change their field half way through seminary and pursue a life as a pastor; more often than not, they hope to benefit from a different type of learning by which their imagination can expand.


Palatine dubbed himself a lifetime student and it is perhaps this different way of thinking and the expansion of his present thoughts and beliefs as well as his Christianity that influenced his decision.

Tips on being a Good Salesperson

The Director of Media Optimisation, Adam Higdon Palatine, worked his way through many sales and sales management positions prior to receiving his job and consequently this appointment as a director at Adobe Technology. He is passionate about technology, specifically digital media and feels blessed to be a part of this every changing industry.

He describes himself as a sales professional who is empathic and driven to serve his employer. In fact, it is his goal to make a profound impact on his employer, and to help grow the agency business in excess of their expectations. He is of unique benefit to Adobe systems because of his knowledge of the industry and disparate digital marketing platforms, and his ability to align the right technology to solve a client’s problems or to optimise current marketing initiatives.


In addition to his particular knowledge which is of great benefit to Adobe, he serves the clients by finding gaps between what his clients are currently doing in digital media and what the markets best prices are. He then works with his clients to help them close the gaps.


Palatine’s job, though heavily technologically oriented, is intricately involved with sales. In order to be successful at his current position, he has to draw on his former knowledge as a salesperson and integrate with his duties as a media optimiser. According to Entrepreneur.com, these three steps are the hidden secret to sales success:



  • Observe your customer first: Observe your customer’s behavior and take note of their body language, tone of voice and their general nature.
  • Move towards them: If your usual behavior is different from the person you are interacting with, try adjusting to their level. You must be willing to engage on the level that the person uses, this will foster a good foundation for a solid business relationship.
  • Do not confuse how you act with who you are: Adjusting your attitudes or mannerisms to the level of the person you are speaking to is not the same as asking you to be inauthentic or untrue to yourself. In sales environments it is necessary to be versatile, because you are in contact with many different people daily and it is necessary to interact with them on their level to accomplish what you set out to do. Sell!



With these tips and Palatine’s expert example, with practice you should succeed as a sales person in no time.