Private Label Update: 11/4/2013

Private Label News

For the past four weeks, Private Label sales have been tracking to 5.7% of total ModCloth, compared to our SMART goal of ending the year at 6.0%.


Note: PL dropped as a % of total MC in Oct Week 3 due to the Outerwear sale, since we have very few PL outerwear styles!

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Private Label Styles

I am changing this section up a bit - it features styles that have recently received 5 or more reviews, so that there is more info :)


The My Sweet Art Dress, Universal Stunner Dress, According to My Studies Blazer, Back to Scholastic Skirt in Pencil Yellow, Prized Perennials Dress, and Ikebana for All Skirt in Roses have all received 5+ reviews!

Private Label Dresses Top Sellers

Windy City Dress

  • Last week sales: $7,213.89
  • Last week sell-through: 10.7%
  • Last week unit sales: 111 units
  • On hand units: 927
  • Return %: 32.5%


Heart and Solar System Dress

  • Last week sales: $6,674.11
  • Last week sell-through: 23.8% - AWESOME!
  • Last week unit sales: 89 - AWESOME!
  • On hand units: 285 units
  • Return %: 20.3%


Universal Stunner Dress

  • Last week sales: $3,899.70
  • Last week sell-through: 10.1%
  • Last week unit sales: 30 units
  • On hand units: 268
  • Return %: 15.8%

Author Outings Dress in Green

  • Last week sales: $3,519.56
  • Last week sell-through: 14.7%
  • Last week unit sales: 44 units
  • On hand units: 255
  • Return %: 15.6%


Martha's Air of Adorable Dress

  • Last week sales: $2,249.70
  • Last week sell-through: 7.6%
  • Last week unit sales: 30 units
  • On hand units: 364
  • Return %: 23.0% (10/8 launch)

Private Label Top TBO Sellers

Pier Before Your Eyes Coat

  • Last week sales: $2,989.77
  • Last week sell-through: 10.9%
  • Last week unit sales: 23 units
  • On hand units: 189 units
  • Return %: 22.9%


Ikebana for All Skirt

  • Last week sales: $1,749.75
  • Last week sell-through: 7.0%
  • Last week unit sales: 25 units
  • On hand units: 332 units
  • Return %: 24.3%


Working Lunch Pants

  • Last week sales: $1,749.75
  • Last week sell-through: 18.8% - GREAT!
  • Last week unit sales: 25 units
  • On hand units: 112 units
  • Return %: 9.8% (10/21 launch)


Bliss is the Life Skirt

  • Last week sales: $1,574.75
  • Last week sell-through: 11.2%
  • Last week unit sales: 25 units
  • On hand units: 199 units
  • Return %: 26.3%


Board Retreat Sweater

  • Last week sales: $1,364.79
  • Last week sell-through: 30.9% - GREAT!
  • Last week unit sales: 21 units
  • On hand units: 47 units
  • Return %: 13.5% (10/16 launch)


PL Almost Sold Out!

Wiener Takes It All Sweater

  • $24,068.46 total sales (354 units) - great!
  • 52.1% margin
  • 14.7% return rate - great!
  • 9/9/13 launch - AWESOME!