Media Effectiveness

Effectiveness of various media used to communicate

Media in our life

Communication media is coming of age. Since the emergence of the first media networks some two decades ago, media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, communication media is still growing rapidly, becoming an integral part of our daily lives.

Why Media?

  • Easy and effective- It takes practically no time to setup on, an account on social networking sites and applications. Clarity, speed, accessibility. Best of all. It's paperless.
  • Free- Most media applications today cost nothing and add tremendous value that's an attractive alternative for businesses locking to cut costs.
  • Immediate- Media technology support real-time dialogue and feedback. Allow companies to be more proactive to potential opportunities and issues that may come up.

Social Media and the Success of a Business

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Many organizations, large and small, are now effectively using media to directly communicate with their customers and employees. In the same way, customers can also directly communicate with the businesses about their products and services. Social media provides a two-way street for interaction and feedback, enabling immediate and direct communication about products and services.