The new Action Photographer's camera
Beautiful full HD Images
The D5100 offers high-image-quality full HD recording. The Nike D5100 has shallow depth of field, high ISO sensitivity performance and a variety of interchangeable NIKKOR lenses. The Nike has a shutter speed of 1/4000 sec. allowing you to take quick photos clearly in any type of setting.
Nike D5100 Sample Images
Swing out Screen
The D5100 incorporates an approx. 921k-dot, 7.5-cm (3-in.), wide-viewing-angle, vari-angle LCD monitor that is comfortable for movie and Live View shooting. The LCD monitor opens horizontally from 0° to 180° and flips up and down from +180° to -90°. Highly improved operability when shooting from a high or low angle allows you to shoot with a stable posture without compromising composition even if shooting from ground level. You can enjoy new, creative expressions by shooting from various angles and discover unique points of view.
The target market will be 18-25 year olds. The cost will be about $550 which lower than the initial retail price. It will be sold specifically in camera stores for professional or serious photographers. It will be successful because the camera is a camera specially made for action photography. The slogan will be "One moment. One shot."