Television Industry

  1. What: Advertising expenditures on TV, which were $170 million in 1950, reached nearly $2 billion in 1960.
  2. Time Period: Between 1950 and 1960
  3. Location: In the U.S.
  1. Cause: American businesses took advantage of the opportunities offered by the new television industry.
  2. Reason: TV was becoming more and more popular for American families to watch.
  3. Result: Advertising costs skyrocketed from $170 million to nearly $2 billion.
  1. Significance: Something that was becoming a priority in each family and it was yet another way for businesses to reach out with advertisements.
  2. To Whom: American businesses everywhere, as well as families.

Buy now, pay later

  1. What: The total private debt grew from $73 billion to $179 billion for the average American civilian.
  2. Time Period: Between the decade of the 1950's
  3. Location: In the U.S.
  1. Cause: Many costumers made their purchases on credit, therefore didn't have to pay right away. Also, people bought large items on the installment plan and made regular payments over a fixed time.
  2. Reason: Americans were free with spending because they felt that prosperity would continue.
  3. Result: Over a span of eight years, the average debt increased over $100 billion.
  1. Significance: People were shifting into the continuous prosperity idea that it would never end.
  2. To Whom: American consumers that own a credit card or are part of the installment plan.

Pictures from this era