Re-branding- DEMO
Chehek Vohra @ CUSHMAN & WAKEFIELD
Date:
Demo Time:
Description of task: Re-branding
Re-Branding required few essential skills: It requires advanced computer skills, knowing the software such as InDesign and Photoshop would really be an asset. Attention to detail is a requirement, since mistakes need to be picked out, and to make sure that everything is updated not leaving anything behind.
Rationale:
This task is an important part of my job as a graphic designer, to adapt and change the old brand to a new one and it also shows skills that I have learned and skills that I already had, and it is a fun project. This task is important since the brochure would be sent out to clients and so the old brand needs to be changed since there is new staff that needs to be put onto the brochure so that the old staff is not contacted.
Details of the Activity:
Step 2) Go to the TOW-Common Drive
Step 3) Find the folder (Chehek_Vohra) and open it.
Step 4) Open the Demo_File folder
Step 5) Open the Food Services Brochure InDesign file
Step 6) Edit the master for the front page:
- Top right,Pages, go to master D
- Find the resources in the TOW-Resources common drive
- Find the logo and place it (Use the brand identity guidelines to help)
Step 7) Replace the old logo
Step 8) Remove everything of the master page that seems unnecessary
Step 9) Try to copy finished copy
Step 10) Leave master D and get back to the pages
Step 11) Edit image on front page to black and white
- Right click
- Edit with
- Photoshop
- Adjustments- Exposure/ Black and white
Step 12) Read over written material and fix errors ( grammar, punctuation and spelling errors)
Required Materials
- Adobe InDesign software
- Adobe Photoshop software
- Brand Identity Guidelines
Special instructions for CO-OP teacher: NONE
Approved: Date, Time and Activity
Please Circle:
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