Landmark Cinema logo
It started out pretty light and complicated, but did not have enough black.
The logo got less complicated but still didn't have enough black in it.
The logo got darker with more black but did not have enough white.
Finished draft (without colour)
Finished at last with 50% black and 50% white the logo can be coloured.
With only a few drafts and colour put in, the new Landmark Cinemas logo is now finished. The yellow colour was chosen to represent the Rays of light coming from a projecter and the blue was chosen to show that here are drinks/water and food at the movies
Sketch book page
All of the types of logos I thought about. I choose to do the word film in a star because the star would stand for movie star and the FILM would stand for the movies.