Commercial Research

Ryan Narrell

Nike: Snow Day

Nike Snow Day Commercial

The target market for the Nike Snow Day Commercial is:

Demographics- Upper middle class, both genders, and ages 17-30

Psycho graphics- Outgoing, sports minded, hard working, and tough

Geo graphics- Northern part of the world and colder weather

Techniques used- Testimonial, bandwagon, and repetition.

Under Armour | Rule Yourself

Under Armour Rule Yourself Commercial

The target market for the Under Armour Rule Yourself Commercial is:

Demographics- Middle class, ages 17-25, and male and females

Psycho graphics- Sports minded, outgoing, and dedicated

Geo graphics- Warmer areas/South

Techniques used- Repetition, Testimonial, and Repetition

adidas: Create Your Own Game feat. Messi, Bale, James, Özil, Müller, Rubio

Adidas Create Your Own Game Commercial

The target market for the Adidas Create Your Own Game Commercial is:

Demographics- Middle class, males, and ages 15-20

Psycho graphics- Creative, sports minded, hard working, and outgoing

Geo graphics- Cities and urban areas

Techniques used- Testimonial and transfer