Commercial Research
Ryan Narrell
Nike: Snow Day
Nike Snow Day Commercial
The target market for the Nike Snow Day Commercial is:
Demographics- Upper middle class, both genders, and ages 17-30
Psycho graphics- Outgoing, sports minded, hard working, and tough
Geo graphics- Northern part of the world and colder weather
Techniques used- Testimonial, bandwagon, and repetition.
Under Armour | Rule Yourself
Under Armour Rule Yourself Commercial
The target market for the Under Armour Rule Yourself Commercial is:
Demographics- Middle class, ages 17-25, and male and females
Psycho graphics- Sports minded, outgoing, and dedicated
Geo graphics- Warmer areas/South
Techniques used- Repetition, Testimonial, and Repetition
adidas: Create Your Own Game feat. Messi, Bale, James, Özil, Müller, Rubio
Adidas Create Your Own Game Commercial
The target market for the Adidas Create Your Own Game Commercial is:
Demographics- Middle class, males, and ages 15-20
Psycho graphics- Creative, sports minded, hard working, and outgoing
Geo graphics- Cities and urban areas
Techniques used- Testimonial and transfer