What I wanted to improve on
BAUs weren't enough
The SIC 2015
· AN example would be the SME Innovation Challenge Award night in 2015 where a cramped venue was chosen. The stage did not have the impact it should have and even the area for the press conference was poorly chosen – being too noisy as it was near the walkway.
· The pictures sent out to the press, were poorly taken / selected and the CEO ended up looking like he had a skull cap on. Since the photographer was hired by us, we could have ensured it was rectified /touched-up before sending out to the media. Subsequently the ones on our website were changed, but the press already used these.