What are Google Analytic?

Why have them ? What are they used for?

What are they used for?

Google Analytics is a service offered by Google that generates detailed statistics about a websites's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service.
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Why have them?

Having this service implemented into your website can provide you with incredibly valuable insights that you would have never have had access to previously.

Cool things about them?

It can tell you where your readers are coming from (which you can use to write more targeted posts), what types of browsers they’re using to read your blog (which gives you hints about how tech-savvy they are), which pages and posts they click on (which tells you which of your efforts are successful and which need more work), how long they’re staying on your site, and much more.

1 of google analytics best tools?

Clicky
Clicky is considered to be one of the most robust web analytics tool today and it provides real time traffic information of your website. The main dashboard includes a variety of website stats that can be customized based on date. It offers a link report that shows all external websites sending traffic to you. It offers an actions metric that measures all visitor actions like video views and downloads by the user. It offers search data which provides a list of incoming search keywords that brought the users to your website and, with its Sheer SEO tool, Clicky also shows the ranking for those keywords.

What are Google Analytics 'Goals' and why should I use them?

After installing Google Analytics' tracking code, your next step is to identify what key website visitor actions you want to monitor. Google Analytics refers to these as Goals, which you should use to measure which types of content trend well with visitors and which don't.