How In-Store Music Influences Product Selection
- It affects the amount of time a person will be in the store
- Influences the decisions of purchasing things by sending signals on what should be bought
- Younger kids like to shop to the Top 40 music while older people like to shop to easy listening music
- If the music is not appropriate for the type of customers shopping, the outcome will be negative
Playing Christmas music leads to more holiday purchases.
- Changes how long a person thinks they are in the store
- Loud Music makes a person believe that they were in the store longer than they were and it leads to a quicker traffic flow.
- Loud music is used as an arousal inducer instead of a distraction since it is more stimulating.
- If the music is too loud or too quiet, the customers will not spend much time in the store
- Slow music leads to a slower traffic flow
- People will also stay in the store longer making an increase in sales by 32% because the music is more relaxing
- Effects the brand and product that are bought
- Also affects the time spent in the store
- Changes pace of shoppers walking around
- if the music is in a higher key, the customers will feel happier
- This enhances the alpha waves in the brain making it more stimulating
- The atmosphere brings out emotions making the customers stay longer and purchase more
- The music is the most controllable factor bringing out feeling from inside. It affects the mood of a person and a certain mood is needed to increase the chances of purchasing.
- Stores use certain music for noticing, recognition, involvement, and remembrance of items.
- Music has a positive impact on time and money spent in the store by increasing positive attitudes and sales towards the store.
- Music communicates with mind, heart, and memory which will lead to an exciting or relaxing experience.
- It acts like a motivator to the subconscious creating first and last impressions
Music Statistics In Stores
91% said music influences the shopping outcome
86% said it adds to the atmosphere of the store
33% said it influences purchase decisions
- Like to shop to Top 40
- Spend more time shopping when music is playing in the foreground
- Like to shop to easy listening music
- Spend more time shopping when music is playing in the background
- Have selective processes
- Buy from one cue
- Process things comprehensively with everything around them
- Need to process numerous pieces of data
Stores take all of these factors into consideration including preferences, lifestyles, personalities, and attitudes
- Happy music increases the intentions to shop
- Liked music increases it even more, preference is also increased
- Disliked music will make a person not like the brand they are looking at