Apple Store vs. Google Play
A comparison of two major mobile download companies.
Within the Store
Store Layout and Accessability
Both stores offer access on mobile devices. Aside from that, the stores operate differently. Google Play is able to be accessed through a web browser such as Google Chrome or IE. iTunes, on the other hand, can only be accessed through the desktop program. There is no ability to download any content through a web browser.
The Apple iTunes app store is extremely easy to access on any iOS device. There is an app called "App Store" on the home screen on all iOS devices that opens up to the store. However, the in ability to access it on a desktop aside from iTunes may cause issues for some people. Google Play also has a store that accesses apps, and can also be accessed through a web browser. This may be more practical for some users.
App Availability and Content
Most of the newer apps are available on both the iTunes store and Google Play. Things such as Ruzzle and Instagram are available on both iOS and Android devices. There are also apps on both devices that support many of the social networking sites.
Being the elder, the app store does have more content and is continuing to grow. Apple has a whopping 230,000 apps, while Google Play has only 70,000. This causes people to gravitate more towards iPhones and iPods when thinking about mobile devices. I believe that the iTunes store is the best way to go when it comes to purchasing apps and mobile devices. Not only does the iOS have the most user-friendly interface, it also has the greatest variety of music, movies, books, and apps that can be purchased on mobile devices. Google Play has the right idea about how they are going about running their OS, but being so new they don't have quite enough content handy to attract as many customers as the veteran Apple can.
Submitting an App
First, you must be a paid member of the Developer Program. You must agree to all of the paid app contracts and submit bank and routing information. You also need a name, a SKU number, bundle ID, support URL, and app description, and a large app icon.
Google Play's app submission process has a few more guidlines that iTunes. You need to understand all of the aspects of the publishing process in order to be successful with your app. You must agree to all of the Google Play policies and agreements. It is highly recommended that you test your app before submission to the store. You then must give your app a content rating, between Everyone and High Maturity. You must let the store know where your app will be distributed so they can determine different legal requirements and local prices and so on. The app must be under 50 MB unless there is a secondary download. You must decide if you how expensive the app will be or if it is free. Then decide if there will be any in-app purchases and if so the prices of those purchase,. You then start localizing the product and begin preparing promotional content such as videos or pictures. Then your app is ready to be built and submitted to the store.