Costa Rica Coffe to China
ESEUNE Business School Weekly Articles
Coffe Britt Company
Nelson Vargas Gutierrez
Nelson Vargas Gutierrez graduated from Universidad Latina de Heredia in where he graduate in Business Administration Bachelor, with emphasis in International Trade.
Nelosn work for 5 years in JR Vargas Company as a financial managment and costumer service with a target market of major projects, construction, hotels and other.
Additional he have the coordination of the logistics of delivering merchandise, closing visits and sales meetings business to customers each month.
Currently he is attending a Global MBA in China from ESEUNE Business School.
Everybody knows the challenge of China market entry has become an increasingly important one of Western companies of all shapes and sizes. Breaking into the china market can seem like an almost impossible task to foreign companies with limited or no experience of doing business there.
Per capita consumption of coffee in this tea-dominate nation is barely a gram per year, but a coffee culture is catching on, driven by the urban rich and wealthy middle class.
Analysts predict the Chinese will follow the lead of the Japanese, who today yearly consume more than 3 kilos of coffee per capita compared to barley 300 grams per capita per year.
Coffee Britt Company
Café Britt products it is identified by its quality, as it has many important factors to manufacture, some of them are the weather and altitude more than 7000 meters above sea level and the weather averaging 15 to 25 degrees.
Chinese Target market are the supermarket chains, and are almost 1.600 stores that we are going to deal, some of them are Jusco, Carrefour, Tesco Wumart etc.
Our first step is to put a stand in the fairs of trade products. Starting with a more direct customer advertising and with the others negotiations processes, are valued more advertising.
This country is open for business and starting with a bussiness marketing plan, analyzing the product ,price,place promotion and a strategy for this complex market.