Everybody knows the challenge of China market entry has become an increasingly important one of Western companies of all shapes and sizes. Breaking into the china market can seem like an almost impossible task to foreign companies with limited or no experience of doing business there.

Per capita consumption of coffee in this tea-dominate nation is barely a gram per year, but a coffee culture is catching on, driven by the urban rich and wealthy middle class.

Analysts predict the Chinese will follow the lead of the Japanese, who today yearly consume more than 3 kilos of coffee per capita compared to barley 300 grams per capita per year.

Café Britt products it is identified by its quality, as it has many important factors to manufacture, some of them are the weather and altitude more than 7000 meters above sea level and the weather averaging 15 to 25 degrees.

Chinese Target market are the supermarket chains, and are almost 1.600 stores that we are going to deal, some of them are Jusco, Carrefour, Tesco Wumart etc.

Our first step is to put a stand in the fairs of trade products. Starting with a more direct customer advertising and with the others negotiations processes, are valued more advertising.

This country is open for business and starting with a bussiness marketing plan, analyzing the product ,price,place promotion and a strategy for this complex market.