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A new company called 'The South Grin' has been arrested for copyright

A new company called 'The South Grin' has been sued by The North Face for calling their company a name too similar to The North Face. The South Grin objected to this, however The North Face objected The South Grin's objection. They say South is the opposite of North, and Face is the opposite of Grin, so they took legal action and The South Grin's employees were taken too court and they were all responsible for the name, so they were all arrested. The South Grin not only has a copyrighted name, their logo is similar as well. They also sell the exact same thing as the North Face