Hiring a Web Designer

Steps to make the process smooth.


  1. Start thinking of some names for your domain name. You might want to consider having two-a brand name and a keyword domain.
  2. Create a logo-a real one,one that speaks to your business and is unique to you.
  3. Figure out what your website should do for you. Do you want to use it to educate? Do you want e commerce? Who is the site directed towards ? What is the feeling you want to get from it? What is your budget?
  4. Gather your resources-addresses, details, images, etc . Make sure you provide everything up front.
  5. Do some research on your designer-ask to see a portfolio, ask for the costs and time lines, how will it be hosted, how often changes can be made. Do you think you can work with this person?
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Just a few of the many points to think about...domain name, logo, hosting, pages and audience...

Selecting Images-an Important step.

Images are extremely important in a Pinterest fueled world. A high quality and interesting image like the one to the left can help your business and be well worth the expense of a photographer.

  • Customers value images as more important than product specific information (63%), long description (54%) and rating and reviews (53%).
  • 67% of customers say that an image is very important.
  • 60% of consumers are more likely to contact a business if an image shows in results.

Information sourced from http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/.

Social Media...Where to start?

Looking at the graph below-do you think investing in Social Media is a good use of time?
Numbers originated from the Pew Research Center.
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The jury is still out on the exact way that social media affects business, but most agree that it can be used to inspire brand loyalty. If you have experience with using social media personally, but have not delved to much into how to use it for business, I recommend checking out this article about social media etiquette. It is better not to do it at all than do it poorly.

Are you a complete newbie to social media? Check out this marketing advertisement that does a really great job of summing up what social media is and the different platforms that are used.

Alean Hernandez-Instructional Designer

My name is Alean Hernandez and I am an Instructional Designer. I'm currently earning my Masters Degree in Instructional Design and this flyer is one of my projects. If you need assistance with Instructional Design or Web Design, please feel free to contact me.