Valentine's Day

Valentine's Day has roots going back to ancient Rome. The Pagan festival called Lupercalia, a fertility celebration commemorated on the 15th of February, was the first known celebration related to Valentine's Day. But, Pope Gelasius I recasted the Pagan festival as a Christian feast day circa 496, declaring February 14th to be St. Valentine's Day.

When and why did flowers become important on Valentine's Day

Flowers became important in the third century AD, because Valentine gave to the married couples flowers from his garden. That's why flowers play a very important role on Valentine's Day.

Top 3 Flowers Bought on Valentine's Day

23% of adults buy flowers for their other on Valentine's Day.

Out of those 23%, 61% of men buy their others flowers and 39% women also buy their others flowers.

Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of holiday dollar volume.

Whom Are They Buying For?

Spouse

51% ALL, 59% MEN, 37% WOMEN


Mother

20% ALL, 15% MEN, 29% WOMEN


Significant other

22% ALL, 30% MEN, 7% WOMEN


Self

9% ALL, 6% MEN, 14% WOMEN


Other relative

7% ALL, 4% MEN, 11% WOMEN


Grandparent

6% ALL, 6% MEN, 5% WOMEN


Father

4% ALL, 4% MEN, 2% WOMEN


Other

4% ALL, 3% MEN, 6% WOMEN

Holiday Ranking

Transactions: 20%

Dollar Volume: 25%

  • Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of holiday dollar volume.

  • Valentine's Day the No. 1 holiday for florists.

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