Specialty Stores
Carry selections of limited classifications of merchandise
Location:
tend to be located in shopping centers or malls, which help them draw customers. Some small local specialty stores are privately owned.
Examples:
maternity shops, shoe stores, bridal boutiques, children's apparel, and accessory shops.
(Claire's, Davids Bridal)
Facts:
-They have lower sales volumes and must charge higher prices than larger stores
-Know customers personally
-Personal preferences of regular customers are acknowledged