Specialty Stores

Carry selections of limited classifications of merchandise


tend to be located in shopping centers or malls, which help them draw customers. Some small local specialty stores are privately owned.


maternity shops, shoe stores, bridal boutiques, children's apparel, and accessory shops.

(Claire's, Davids Bridal)


-They have lower sales volumes and must charge higher prices than larger stores

-Know customers personally

-Personal preferences of regular customers are acknowledged