Specialty Stores

Carry selections of limited classifications of merchandise

Location:

tend to be located in shopping centers or malls, which help them draw customers. Some small local specialty stores are privately owned.

Examples:

maternity shops, shoe stores, bridal boutiques, children's apparel, and accessory shops.

(Claire's, Davids Bridal)

Facts:

-They have lower sales volumes and must charge higher prices than larger stores

-Know customers personally

-Personal preferences of regular customers are acknowledged