The Girlfriends Guide to Hosting

Everything you need for a FABULOUS Stella & Dot Trunk Show!

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Thank you for hosting a Stella & Dot Trunk Show!

You are going to love how simple & fabulous it is! In order to maximize the success of your Trunk Show, here are some tips that I have found to be useful for my hostesses!
But first, my business would not exist without you, so I thank you so very much!

My goal is to help you earn as much FREE jewlery as possible!

Think about how much FREE jewelry would you like to earn! Start making your Wish List right away! You can email it to me: when you've completed it!

Typically my shows are $1,000+ in sales with a least 10-15 purchasing guests. That means at least $250 in free jewelry for you, plus four half-price items!! My job is to help you maximize your trunk show and get you as much free jewelry as possible, so let’s brainstorm a great guest list! Outside orders really help boost your free jewelry rewards as well!!

How do I earn the most FREE jewelry?!

Aim for a $1,000+ Trunk Show, which will unlock the maximum rewards - 25% of show total retail sales in FREE jewelry + 4 half-priced items! Here is a link for more information about our Hostess Rewards:
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Be my "business partner" at the Trunk Show!

The more your friends see YOU playing with the jewels & trying everything on - the more inclined they are to follow suit!

Feel free to help me style all your guests! If you see something one of your friends will love, stick it on her! She'll love the personal attention and styling ideas!

Bling it on!

Wear an outfit (top) that is plain enough with a simple neckline/color so you can model all of the fabulous jewelry with your guests!

Layer on the Stella & Dot & change up it during the night! You might dress up your outfit with the jewelry you hope to take home with your Hostess Rewards!

Be a guest at your own Trunk show! Get out of the kitchen (let a friend pass out the wine so you can focus on the jewelry with the guests!), relax, socialize and have fun!

A trunk show is as simple as a table & a bottle of wine!

Plan to display the jewelry in the same room as the food & drinks! The kitchen is often the best place, if space allows (better lighting, and people always end up in the kitchen to socialize). Wherever the wine is, the jewelry should be too!

The day of the Trunk show, I’ll arrive 30-40 minutes beforehand to set up. Simple snacks are all that’s needed - a couple bottles of wine, cheese & crackers are all we’d need. The guests are so drawn into the jewelry, they barely take time to eat anything.

It’s super laid back - more like a “boutique jewelry store is opening in your home for a couple hours” than a “party,” so you can do whatever you’d like - but no chocolate fountains required! :) Honestly the simpler the better! I prefer the guests to think of it as a style event more than a ‘party’, so Keep it Simple & Stylish!

The More the Merrier! Tips for encouraging Trunk Show attendance:

We encourage attendance of 15+ purchasing guests (though of course I am happy to do smaller trunk shows). In order to ensure greater success (free jewelry!) for your time & effort as a hostess, OVER Invite! Invite 3-4 times as many guests as you would like to have because you will always have last minute cancellations and/or forgetful friends :)

Everyone wants to be included & invited!! Mix it up with different groups of friends & encourage guests to bring a friend or two! Use this little acronym to help you brainstorm guests to invite: FRANCK: Friends, relatives, acquaintances, neighbors, community, kid (mom) friends. ;-)

Make it Personal

Personal connection is always the best! Phone calls to your confirmed guests and “maybes” 2-3 days prior to the Trunk Show are also very helpful! Emails sometimes get ignored & forgotten, so make a quick phone call to your guests so they know it wouldn't be the same without them!

Your own Unique Trunk Show link

Be sure to share your Trunk Show link with everyone! This allows them to preview or shop, even if they are unable to attend! Everything is up to date online, so they can browse your Look Books, but they're going to be ordering online anyway, so just direct them to head there to check everything out!

** I don’t recommend relying solely on Facebook, but use FB in addition to our other invitation methods (website invite via email & text invite image)!

Remind, Remind, Remind!

You'd be amazed at how many people will forget - so don't hesitate to invite, invite again, and remind! =)

Text messages have proven to really help increase attendance! Send a quick text out to everyone the morning of the trunk show “The wine is chilled! Can’t wait to see you at 7pm for the Stella & Dot Trunk Show!” OR a few days before your Trunk Show! I will make you a super cute text jpg (photo), so you can put it in an email, post on FB, and definitely save it to your smart phone and text it out!

Style It!

Watch what I do at the Trunk Show! If you're curious about what it would be like to be a Stylist, let's chat about that at your Trunk Show! I'm a work from home Mom who does this full time, but you can be a stylist at any commitment level!

In the meantime, here's a bit more info:

I am continuing to grow our local market, so I'd love for you to join me!
Let me know if you or someone you know would love doing what I do!

Looking forward to a Fabulous Trunk Show!

The only thing to do now is invite everyone you know & talk it up! I’ll take care of the rest!

I will be in touch, but feel free to contact me with any questions!

Angie Hurlburt
Independent Stylist Stella & Dot