FDA Advertising Guidelines

Rules/Regulations Regarding Prescription Drug Advertising

Requirements

All ads for prescription drugs must include the name of the drug, one of the FDA-approved uses, and the the most notable side effects.

Reminder Advertisments

Reminder ads tell you about the name of a drug that is already known about by the audience. Since they assume that you already know the purpose of the drug and all of the side effects, they are not required to tell you.

Product Claim Advertisments

Product claim ads name drugs and tell of potential advantages and disadvantages of them. This is done by considering the risks and benefits of taking the drug. The advertisers must also tell you all of the side effects. If they do not tell of all the side effects in their ad, they must give you a place to find them (such as on their website).

Help-Seeking Advertisments

Help-seeking advertisements have the goal of informing you about a certain illness without recommending a specific treatment. They may be by a certain company that makes drugs, but are not regulated by the FDA because the advertisers cannot list their actual drug.