3.01 7 Functions of Marketing
Destiny Higgins
Marketing-Information Management
Obtaining information needed to make sound business decisions.
Examples such as taste tests and surveys.
Product/service management
Concepts and procedures necessary to obtain develop, maintain and improve a product or service mix in response to market opportunities.
Financing
Obtaining money needed to finance the operation of a business; bank loans and offering credit to customers.
Pricing
Determining a value to charge for goods and services. Consider cost and what consumers are willing to pay.
Promotion
Communication used to inform or remind people about a business's product. Involves persuading customers to purchase a product.
Selling
Determining customer needs and want through planned, personalized communication intended to influence purchase decisions and ensure satisfaction.
Distribution
The transport, storing and handling of goods on their way from the manufacture to the consumer. Includes the decisions about where to sell a product.
Work Cited
"Redirect Notice." Redirect Notice. N.p., n.d. Web. 08 Oct. 2015.
"Pricing - Google Search." Pricing - Google Search. N.p., n.d. Web. 08 Oct. 2015
"Finance - Google Search." Finance - Google Search. N.p., n.d. Web. 08 Oct. 2015.
"Sign Shop Management | Point of Sale Marketing Management | POS Tracking Software | Blog." Sign Shop Management | Point of Sale Marketing Management | POS Tracking Software | Blog. N.p., n.d. Web. 08 Oct. 2015.
"How to Adjust Being Promoted In Your Department." How to Adjust Being Promoted In Your Department. N.p., 26 Mar. 2013. Web. 08 Oct. 2015.